The initiative is aimed at preserving the culinary heritage which is an intrinsic part of the country’s cultural identity, according to a press statement.
Certain domestic practices and traditional recipes are at risk of being lost with the passing of generations and the challenges of globalisation, it adds.
It says that the Chinoy's production house, SOC Films, has been documenting and recording food stories from all over Pakistan for the past three years.
The Museum of Food will be an online repository featuring Pakistani food stories, for which SOC Films is now actively researching and looking for further authentic and uncommon recipes and food practices from all over the country, especially from women, which are in danger of being forgotten.
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The Museum of Food initiative is an important step towards preserving Pakistan's food culture, ensuring that traditional practices and recipes are passed down to future generations.
The statement added that the SOC Films is also interested in stories related to the traditional and modern agricultural practices in Pakistan, including those that are at risk of being lost or have been impacted by climate change. It invited home cooks, chefs, and foodies to share their personal food stories with SOC Films via email at info@socfilms.com.
The initiative is expected to bring the forgotten Pakistani cuisine to the limelight and get it the attention that it deserves.