Karachi, November 10 - Bank Alfalah, a leading commercial bank in Pakistan, has made an exciting announcement ahead of the World's largest shopping event, 11.11 Sale Day. The Bank's pioneering e-commerce platform, AlfaMall, introduces authorised and genuine products through affiliated brands on the 'Buy Now, Pay Later' (BNPL) feature with 0% markup, allowing shoppers to indulge in their desired purchases with unprecedented ease.
AlfaMall is Pakistan’s first banking-led eCommerce platform. Introduced in 2019, it boasts an extensive partnership with over 150 brands and provides access to a diverse range of over 100,000 products. AlfaMall is Embedded within the Bank’s financial app Alfa, the marketplace offers cutting-edge electronics and tech gadgets to travel services, automobiles, and trending fashion and beauty brands, AlfaMall caters to every household's needs. With the BNPL option, customers can enjoy 0% markup on deferred payments, making premium products more accessible than ever. This facility is not limited to Bank Alfalah credit card holders but is also available to customers with credit cards from other banks. Customers can also pay through their accounts, wallets and orbit points.
In addition to the attractive BNPL feature, AlfaMall offers discounts up to PKR 10,000 on all products and services, ensuring same-day delivery through its trusted and reliable brand partners with an easy return and refund feature.
Commenting on this initiative, Muhammad Yahya Khan, Group Head Digital Banking Group, Bank Alfalah, shared his vision, stating, "At Bank Alfalah, we understand that 11.11 Sale Day is more than just a shopping event; it's a cultural phenomenon that brings joy and excitement to consumers. We want to empower our customers to shop through Pakistan’s 1st BNPL eCommerce pre-payment marketplace. This without the burden of financial strain, enjoying monthly instalments of up to 12 months without hidden charges.”
AlfaMall also offers an Alfa Islamic BNPL instalment facility, now available for all banks’ credit cardholders without physical documentation. The unique features that make it one of its kind are instant approval, no processing fee, 0% on instalments, flexible repayment tenors, and quick processing while ensuring that the existing credit card limit remains intact and unblocked. This has added greater convenience for customers and makes their shopping experience even more seamless.
For people who prefer an in-person shopping experience, AlfaMall extends a unique opportunity. On November 10th and 11th, 2023, shoppers can visit Lucky Mall, Karachi, where they can purchase these sought-after products directly. But it's more than just shopping; visitors can immerse themselves in interactive games and enjoy the thrilling opportunity to meet their favourite celebrities. This two-day event promises to blend retail therapy, entertainment, and star-studded moments, making it a must-visit destination during the 11.11 shopping extravaganza.
About Bank Alfalah:
Bank Alfalah is a leading commercial bank in Pakistan, boasting over 900 branches across 200 cities and an international presence in the UAE, Bangladesh, Bahrain, and Afghanistan. The bank offers various products and services, including corporate and investment banking, consumer banking, securities brokerage, commercial, small and medium enterprises, agricultural, Islamic, and asset financing to private-sector institutions and governments.
In 2018, Bank Alfalah launched its digital banking group, setting a high standard for the industry to follow with its Alfa app, a revolutionary new application that brings together an unprecedented range of services and features all in one convenient platform. In 2022, the bank was awarded the best 'Digital Bank' and 'Housing Finance' across Pakistan, highlighting its commitment to simplifying and improving the financial capabilities of its customers.