In recent years, the landscape of fashion in Pakistan has undergone a remarkable transformation, driven by a new wave of talented stylists who are redefining traditional norms while bridging cultural divides. These stylists enhance individual experiences and celebrate the rich heritage of Pakistani craftsmanship on global platforms. This article delves into how various stylists—including Zahra Sarfraz of Glamgency, Amal Qadri, Anaum Hammad, Ania Fawad, Haiya Bokhari, Mavi Kayani, Mehek Saeed, Tabesh Khoja, Yasser Aziz, and Zainab Malik—have collectively revolutionised fashion in Pakistan and contributed to a deeper cultural exchange.
Historically, fashion in Pakistan was steeped in tradition, often dictated by family customs and community expectations. Brides typically relied on local tailors or family members for their wedding outfits, adhering closely to established designs. However, the emergence of professional stylists has introduced a new paradigm that emphasises personalisation and creativity across various fashion sectors, including casual wear and menswear.
Zahra Sarfraz’s journey with Glamgency exemplifies this shift. After facing challenges during her wedding preparations in 2022, Zahra recognised the need for a dedicated support system for brides. “I struggled to explain my vision for my bridal looks,” she recalls. This realisation led her to establish Glamgency—the first styling agency of its kind in Pakistan. Her mission is clear: to simplify and enhance the styling experience while connecting clients with Pakistani couture.
Stylists like Amal Qadri have significantly contributed to this movement by offering tailored services catering to each client's unique preferences and cultural heritage. Amal is known for her elegant designs that blend traditional elements with contemporary aesthetics. “My goal is to reflect each person's personality through their attire,” she explains. This commitment fosters an environment where clients can experiment with their looks while staying true to their roots. Similarly, Anaum Hammad focuses on creating bespoke experiences for her clients. By understanding their stories and aspirations, she helps individuals easily navigate the complexities of fashion. “Styling should be about celebrating individuality,” Anaum asserts. This philosophy resonates with many modern clients who seek outfits that reflect their values while honouring traditional craftsmanship. The influence of these stylists extends beyond local borders. With approximately 80% of Glamgency’s clientele residing outside Pakistan, Zahra Sarfraz has successfully bridged cultural gaps by integrating traditional elements with modern aesthetics. Her ability to source outfits from renowned Pakistani brands allows clients abroad to wear culturally rich designs that resonate with their heritage.
Stylists like Haiya Bokhari and Mavi Kayani also play pivotal roles in promoting Pakistani couture internationally. Haiya emphasises sustainability in fashion by advocating for timeless pieces that can be cherished for generations. “I believe in creating outfits that tell a story,” She says. This approach not only benefits clients but also supports local artisans committed to preserving traditional techniques. Mavi Kayani is celebrated for her vibrant colour palettes and intricate embroidery, helping clients express their personalities through unique designs. Her work showcases the beauty and craftsmanship of Pakistani couture on global platforms, fostering greater appreciation for local artistry among international audiences.
Stylists like Amal Qadri have significantly contributed to this movement by offering tailored services catering to each client's unique preferences and cultural heritage. Amal is known for her elegant designs that blend traditional elements with contemporary aesthetics
Despite the positive impact these stylists have had on the industry, they have faced challenges along the way. Initial scepticism regarding the legitimacy of styling as a profession posed hurdles for many. However, through determination and innovative approaches, these professionals have gained recognition as essential players in the fashion process.
Tabesh Khoja and Yasser Aziz exemplify this resilience by blending Eastern and Western styles to appeal to diverse clientele seeking unique looks. Their ability to navigate cultural nuances while incorporating global trends has allowed them to create stunning ensembles that resonate with individuals from various backgrounds. The rise of social media has further transformed fashion by enabling stylists to showcase their work on platforms like Instagram and Pinterest. This visibility allows clients to access a wealth of inspiration and make informed decisions about their options. As sustainability becomes increasingly important in fashion, many stylists advocate for high-quality craftsmanship over fleeting trends. They emphasise creating timeless pieces that can be cherished for generations rather than outfits that may quickly go out of style. Mehek Saeed focuses on bespoke outfits that reflect cultural traditions while promoting sustainable practices within the industry. “Clients should invest in pieces that are not only beautiful but also enduring,” she explains.
Pakistani stylists play a crucial role in promoting unique cultural narratives embedded in fashion. Each outfit tells a story—whether it's through intricate embroidery techniques or fabric choices reflecting regional heritage. Zainab Malik highlights these narratives by connecting clients with designs that resonate with their backgrounds.
Zainab’s commitment to showcasing Pakistani couture is evident in her work with high-profile clients and events where she emphasises both tradition and modernity. By doing so, she elevates individual clients while contributing to a broader appreciation for Pakistani craftsmanship on international stages.
The impact of these stylists can be seen through real-life stories from clients who have experienced their services firsthand. Fatima Ali, a client from London, shares her experience: “Zahra helped me find my dream outfit that blended my Pakistani roots with my modern aesthetic. I felt like a princess on my special day!” Similarly, Sara Khan expresses gratitude for Amal Qadri’s ability to create an outfit that was uniquely hers—traditional yet contemporary.
These testimonials illustrate how personalised styling enhances individual experiences while strengthening connections between clients and their cultural heritage.
The future of styling in Pakistan looks promising as more individuals seek expert guidance during pivotal moments in their lives. Agencies like Glamgency are setting new standards for what it means to be a client today—one who is empowered, informed, and confident in her choices. Zahra envisions expanding Glamgency's reach even further by pushing boundaries and bringing more attention to Pakistani couture internationally. Her ambition reflects a broader desire within the fashion industry to elevate local craftsmanship on global stages.
As fashion continues to evolve, so too will the role of stylists who navigate this dynamic landscape. They will remain at the forefront of shaping individual experiences while influencing broader trends within the industry itself. The story of Zahra Sarfraz and her fellow stylists represents just one facet of a vibrant community reshaping fashion in Pakistan. With contributions from talented individuals like Amal Qadri, Anaum Hammad, Ania Fawad, Haiya Bokhari, Mavi Kayani, Mehek Saeed, Tabesh Khoja, Yasser Aziz, and Zainab Malik—all working towards similar goals—the future looks bright for Pakistani couture on both local and international stages.
As these stylists continue to bridge cultures through their artistry and innovation in fashion, they collectively create connections that transcend borders while celebrating diversity through style—transforming not just individual experiences but also shaping an inclusive narrative within the global fashion landscape. Through their dedication and creativity, they are fulfilling dreams while significantly contributing to the narrative of South Asian fashion on an international scale—a testament to their vision and commitment in an ever-evolving industry.