Press Release
Lahore, [14th December 2023] - The most successful franchise in HBL PSL history, Islamabad United; winner of the first and third editions of the tournament, is pleased to announce foodpanda Pakistan as its official E-Commerce Partner for the upcoming PSL 9 tournament. This strategic partnership marks the evolution of their successful multiyear collaboration.
As the nation's premier online food and grocery delivery service, foodpanda has become a household name, offering a convenient app and web-based platform to order from thousands of restaurants, home chefs, shops, and pandamart stores nationwide. With a robust presence in over 35 cities, the company is committed to driving business growth and creating employment opportunities for Pakistanis everywhere.
Ali Naqvi, owner of Islamabad United, shared his thoughts on the renewed partnership, stating, "We are excited to take a strategic step in our association with foodpanda, the leading food and grocery online delivery platform in the country. While their unparalleled reach and commitment to professionalism have always aligned with our values, the title sponsorship underscores the significance of the collaboration. Our partnership aims to bring the country's two passions - food and cricket - together in un-precedented ways.”
Set to make an unforgettable impact on the 2024 Pakistani cricket calendar, the partnership will reach cricket enthusiasts and food lovers across the country, linking both brands with the excitement of cricket and the joy of food delivery, potentially including special promotions in the new season.
Muntaqa Peracha, CEO of foodpanda Pakistan, expressed his excitement about the sponsorship, saying, “We are thrilled to join hands with Islamabad United, a team that embodies the spirit of excellence and success. As the official E-Commerce Partner, foodpanda aims to elevate the fan experience even higher this time, by delivering not only exceptional food but also the convenience that our platform is renowned for. This partnership is a celebration of the shared values of innovation, passion, and dedication to winning.”
As the cricketing world eagerly anticipates PSL 9, the partnership between Islamabad United and foodpanda promises a season filled with thrilling cricket moments, culinary delights, and direct engagement with fans, creating unique experiences through promotions, contests and countless fan interactions.
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
foodpanda Pakistan is a leading delivery platform in Pakistan dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (E-Commerce) across the country with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. Operating in more than 35 cities, foodpanda provides self-employment income opportunities to thousands of Home Chefs and delivery riders to earn a successful living as and when they choose to.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.