In this episode of New Wave Global, host Rabia Mehmood speaks with governance and economic expert Haroon Khawaja, former advisor to Punjab CM Shahbaz Sharif and PM Nawaz Sharif, about Pakistan’s struggling tourism sector. Despite improvements in global rankings, Pakistan still lags at 101, which Khawaja argues is far from real success. He highlights the need for functional local government, infrastructure, basic facilities, and security before Pakistan can truly become a tourist destination. He also contrasts this with India’s strong tourism branding and China’s effective local governance. Tune in for more insights!
Why have Pakistan’s efforts to boost tourism failed while India & China have succeeded?
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