Rural Artisans Represent Punjab Through Craft

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Despite climate change, female rural artisans conduct their craftwork and represent a holistic way of living.

2023-11-18T19:28:44+05:00 Lifestyle Desk
Rural Artisans Represent Punjab Through Craft
Rural Artisans Represent Punjab Through Craft
Rural Artisans Represent Punjab Through Craft
Rural Artisans Represent Punjab Through Craft

The Social Welfare Department in collaboration with Kaarvan Crafts Foundation organized "اُڑان" exhibition to provide platform for small scale women entrepreneurs. Director General Social Welfare Muddassir Riaz Malik visited the stalls and highly appreciated their efforts and work.

Uraan Chapter 16 Handmade Crafts Exhibition by Kaarvan Crafts Foundation was held at Emporium Mall on November 3. True to their ethos, on display were inspirational indigenous crafts by Pakistani women entrepreneurs from far flung rural communities representing 8 districts of Punjab.

The team Centre for Business and Society- LUMS engaged with artisan-entrepreneurs at Uraan Chapter 16 Handmade Crafts Exhibition by Kaarvan Crafts Foundation at Emporium Mall.
Dr. Misbah Tanveer Choudhry, Arzoo Ali Gauhar, Mirza Abdul Majid and Khadija Ikram reconnected with women entrepreneurs who participated in #BridgingTheGap Workshop observing the quiet changes in skills, product and confidence. Team CBS-LUMS couldn’t help bagging a few items.

Uraan is a platform of connectivity where rural women entrepreneurs bridge the gap with urban market by exercising a range of market linkages activities. This event unlocked the intra and inter-district collective learning opportunity where micro-entrepreneurs observe and learn from each other – the best practices of selling skills including customer service, negotiations, product display, design development, pricing/costing and lot more. 

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