YouTube Launches Ad-Free Premium And Music Services In Pakistan

YouTube Launches Ad-Free Premium And Music Services In Pakistan
Global streaming platform YouTube on Wednesday formally announced two new subscription services for its basic app, YouTube Premium and YouTube Music.

A statement issued by the video social network on Wednesday said that these services will serve to amplify the YouTube experience for users in Pakistan.

Farhan S. Qureshi, Google's Director for Pakistan, said, "With more than 2 billion logged-in viewers watching a music video each month on YouTube globally and over 2 million creators coming to share their voices with the world, I'm so happy that YouTube Premium and YouTube Music are now available in Pakistan to provide Pakistanis viewers with a new experience. In Pakistan, over 400 channels have over 1 million subscribers, which is an increase of over 35%, year over year, while over 6,000 channels have over 100K subscribers, an increase of over 30%, year over year. That's an impressive number!"

"This makes me even more excited for YouTube to be part of this fast-growing ecosystem and to continue our partnership with the Pakistani creative industry and support more Pakistani artists to grow their audience with YouTube Premium and YouTube Music."

Zeeshan Chaudhry, the Chief Operating Officer of EMI Pakistan, shared, "The launch of YouTube Music and YouTube Music Premium in Pakistan is an enormous development for the nation's music industry. The advanced features offered by these platforms, followed by the potential for artists to expand their audience, present a huge opportunity for the growth and prosperity of Pakistani music on a global scale."

Xulfi, Curator and Producer, Coke Studio Pakistan, said, "YouTube has always been my go-to, both as a viewer and as a music producer. YouTube helps us create that bridge that connects the Pakistani music community with the world, reaching new audiences and creating relevance with music fans around the world. YouTube Music coming to Pakistan is a blessing for all musicians, artists and music fans from this wonderful country, and I cannot wait to see how the Pakistani music industry grows to its new potential on YouTube to surprise the world."

What do you get for paid membership?

A paid membership to YouTube Premium will allow users access to ad-free viewing on the popular streaming platform.

The subscription will also allow access to features such as offline viewing, where you can download your favourite content onto your device for long flights or on commutes with limited access.

It also allows background plays for multi-tasking between apps or listening to lectures and other educational videos, meaning videos will not stop playing once you exit your YouTube app.

A subscription to YouTube Premium comes bundled with YouTube Music Premium, which offers ad-free music, background play and downloads on YouTube Music.

YouTube Music leverages YouTube's massive music library while reimagining the app for music play. It grants access to official songs, albums, playlists and artist radio, plus YouTube's tremendous catalogue of remixes, live performances, covers and music videos.

With YouTube Music, users can listen to the latest hits, find songs that they love, stay connected to the music world, and discover tons of new music to enjoy on their devices.

How much does it cost?

YouTube Premium is available from Rs479 and includes membership to YouTube Music Premium while offering an ad-free experience with background play and offline downloads for millions of YouTube videos.

Viewers can also sign up for the Premium Family Plan, available from Rs899, which allows them to share their Premium membership with up to five other members of their household.

YouTube Music Premium as a standalone is available from Rs299 and offers ad-free music, background play and downloads on YouTube Music. Music Premium Family Plan is available from Rs479.

This rivals offerings from competitors such as Spotify.

Eligible students can sign up for Premium Student Plan, which is available from Rs329, and Music Premium Student Plan for Rs149 on the web and Android.

The YouTube Music app can be downloaded from the Google Play Store and iOS App Store.