An eclectic fashion event, 'Curated by Zahraa,' successfully returned to Dubai for its second season on March 8, 2024.
The exclusive fashion exhibition was held at the Pavilion in Emirates Golf Club and brought together a diverse range of luxury and lifestyle fashion brands and designers under a single roof. Zahraa Saifullah, the event's creator, had curated an extraordinary showcase.
Driven by a passion for the latest fashion trends, Saifullah told The Friday Times that, "Picking the best of the best from across the world and presenting it to Dubai's most discerning fashion enthusiasts is the vision for Curated, offering a convenient platform for fashionistas to discover exceptional brands".
The 2024 season focused on introducing renowned South Asian designers to fashion connoisseurs in the UAE.
Among the brands and designers to be featured in the tastefully curated exhibition were Jayanti Reddy's latest bridal collection, Sidharth Bansal's festive "Hymn of Joy," and a specially curated bridal collection by Pakistani fashion designer Bunto Kazmi.
Additionally, Shantanu and Nikhil presented their signature blend of vintage and modern Indian fashion.
The event also featured established Lebanese brands such as SOA bags and FXXK clothing, alongside exclusive collections from regional favourites such as Nada Koussa and Noor Azhari. Zurhem represented exquisite tailoring from Bangladesh, while Elisha Wadhwani showcased her embellished creations. The House Of Exotique offered a range of dresses and co-ords, and Amare, a visionary vegan brand, presented sustainable designs made from plant-based materials.
Saifullah further said that she envisions Curated eventually building a regional presence.
"Right now, our focus is on taking the platform to other cities in the Middle East. Maybe our next one will be somewhere in the GCC".
