With the general elections just around the corner, global technology giant Google has set up a search trends page dedicated to elections in Pakistan.
Google said that as elections near, many Pakistanis are searching for information about political parties and other related topics online to help them navigate the electoral process.
To help the media outlets and the general public easily access this data, Google has set up a Google Trends Pakistan General Election page. This tool exhibits the top search queries, topics, and interests in the different political parties contesting the elections.
The page also includes data on the top election-related topics searched in each part of the country, such as the economy, taxes, and wages, among others.
Google clarified that the general elections page is not a poll or a survey and does not reflect voting intentions. Rather, it merely reflects people’s search interest in particular topics at the local level over a period of time. A spike in a particular search query does not reflect that a political party is somehow “more popular” or “winning”.
For media outlets, the charts from the Google Trends page are embeddable on any site and will continue to update even after they’re placed on an outlet’s site.