Ahmed Saljouk, a founding member and the Director of Finance & Development at Alif Holdings (Pvt.) Ltd, is not your typical corporate executive. With a vision that transcends mere profitability, Saljouk has been reshaping Pakistan's real estate sector with a blend of innovation, sustainability, and social responsibility. In a recent conversation with The Friday Times, Saljouk shared insights into his entrepreneurial journey, Alif Holdings' mission, and the transformative role of high-rise buildings in the country's urban landscape.
Entrepreneurial Journey: Saljouk's entrepreneurial spirit was ignited at a young age, marked by his early ventures into business. From selling marker cleaners at the age of 10 to launching his second business venture at 20, Saljouk's journey into the real estate sector was propelled by a passion for construction and development. Dropping out of a chartered accountancy program, Saljouk embarked on a path that would redefine his career and leave a lasting impact on Pakistan's real estate industry.
Alif Holdings' Vision: At the core of Alif Holdings' mission is the commitment to redefine excellence in real estate development. Saljouk emphasizes the company's focus on client-centricity, innovation, responsible behavior, and people development. With a portfolio of 17 launched projects and 14 delivered ones, Alif Holdings has earned a stellar reputation for its exceptional properties, exquisite hospitality, and leisure facilities. Saljouk's leadership in finance and development strategies has been instrumental in driving the company's success.
Advantages of High-Rise Buildings: Alif Holdings specializes in high-rise buildings, citing numerous advantages over traditional property investments. Saljouk explains that investment in high-rise buildings offers investors a payment plan spread over several years, hedging against inflation from day one. The risk is transferred to the developer, while investors benefit from capital gains, rental income, and potential price appreciation. By focusing on high-rise buildings, Alif Holdings maximizes returns and value for its investors.
Waterfall Towers: Saljouk highlights Alif Holdings' latest project, Waterfall Towers, as a testament to the company's commitment to luxury and affordability. Located near prominent landmarks in Lahore, Waterfall Towers offers a unique blend of premium amenities and competitive pricing. With construction underway and 60 percent of the frame structure complete, Saljouk predicts substantial returns for investors upon project completion. The strategic location and proximity to educational institutions further enhance the project's sustainability and rental demand.
Navigating Economic Uncertainty: Despite political instability and economic challenges, Saljouk remains optimistic about Pakistan's real estate sector. He echoes Warren Buffet's famous adage, "The best time to buy is when there is blood on the streets," emphasizing the potential for savvy investors to capitalize on market opportunities. With stability in currency and government measures to control the current account deficit, Saljouk foresees a brighter future for the real estate sector.
Addressing Mortgage Challenges: Saljouk acknowledges the challenges in Pakistan's mortgage sector, citing low penetration and regulatory hurdles. He emphasizes the need for genuine Islamic banking solutions to address perceptions and enhance acceptability among investors. Saljouk believes that a robust mortgage sector is essential for driving growth in the real estate industry and unlocking its full potential.
Future Outlook: Looking ahead, Saljouk envisions Alif Holdings as the epitome of reliability, security, and top-tier property investment and real estate development. With plans for global expansion and attracting international investors to Pakistan's real estate market, Saljouk aims to position Alif Holdings as a leader on the global stage. He emphasizes the superior returns and investment opportunities available in Pakistan, signaling a promising future for the company and the country's real estate sector.
Ahmed Saljouk's journey exemplifies the transformative power of vision, innovation, and perseverance in Pakistan's real estate sector. With Alif Holdings' unwavering commitment to excellence and sustainability, Saljouk is pioneering a new era of real estate development that promises to shape the future of urban living in Pakistan and beyond.