Nani.pk, the well-known startup dedicated to supporting new mothers in Pakistan, was recently selected as one of the top 30 startups to represent the country at the prestigious USAID IPA Investment Roadshow in the UAE, earlier this month.
This recognition underscores Nani's commitment to revolutionizing the parenting landscape through cutting-edge AI-driven solutions.
Founded in 2021 by visionary entrepreneur Bushra Latif, Nani has swiftly become one of Pakistan's most popular platforms for new mothers.
Nani is not merely an e-commerce platform; it is a community-driven initiative aiming to create a supportive ecosystem for mothers across Pakistan. By offering high-quality childcare products, educational workshops, and avenues for parental discussions, Nani strives to go beyond the transactional aspect of commerce to become a trusted companion in the parenting journey.
Bushra, the driving force behind Nani's initiatives, envisions a digital space that blends traditional wisdom with modern AI-powered solutions, nurturing and facilitating families seeking support and knowledge in their parenting journeys. The platform's initiatives focus on making new mothers the best versions of themselves, fostering emotional self-awareness and mindfulness in parenting.
Nani's recent selection for the USAID IPA Investment Roadshow in Dubai marks a significant milestone in its expansion into the UAE and Saudi Arabia startups network markets. The platform's AI-powered approach not only transforms the doula space but also establishes a robust parent-centric e-commerce marketplace.
As Nani ventures into these new markets, it remains dedicated to redefining childcare with a disruptive B2B2C model. This model, poised to capture a substantial share of the $8.5 billion childcare industry, offers contextualized intelligence to partner brands, turning information into a valuable asset for strategic decision-making.
The USAID IPA Investment Roadshow has not only spotlighted Nani among some of the best Pakistani startups on home turf, but has also opened its doors to international investors and government representatives.
“I’d like to sincerely thank the team for hosting an unforgettable networking dinner at Dubai’s Address Boulevard and culminating in dynamic activities at the iconic Shangri-La Dubai, this month,” stated Bushra.
“As we enter the landscapes of the UAE and Saudi Arabia, Nani is committed to redefining childcare in the region. The USAID IPA Investment Roadshow has been an incredible journey, spotlighting our work and connecting us with international investors and government representatives. It was an absolute joy being able to present Nani’s journey on a global stage! This event was not just a milestone for startup founders like myself, but a gateway to future partnerships.”