Pakistan is home to thousands of small businesses, which make a significant contribution to the country's economy. According to the World Bank, small and medium enterprises (SMEs) account for about 90% of the businesses in the country. The impact of SMEs on Pakistan's economy is such that SMEs contribute as much as 40% to the GDP of Pakistan.
Despite their importance in Pakistan's economic growth, small businesses often struggle to compete with larger companies and organizations because of access to fewer resources. Fortunately, the availability of mobile apps has provided a unique opportunity for small businesses to level the playing field and compete with larger companies.
The usage of mobile apps is universal and they are being used across every continent of the world. The use of mobile apps is increasing by small businesses in Pakistan to improve accessibility, customer engagement, business operations, cost savings, and obtain useful analytics. In this article, we will explore a few ways in which mobile apps are empowering small businesses in Pakistan.
For the success of small businesses, customer engagement is a critical aspect. Thanks to mobile apps, it has now become easier for small businesses in Pakistan to increase their customer engagement and engage directly with their customers. Mobile apps have made it possible for small businesses to directly communicate with their customers and send targeted marketing prompts, offer exclusive deals, and directly gather customer feedback.
For instance, the popular messenger apps WhatsApp and GBWhatsApp have helped small businesses in Pakistan with customer engagement. WhatsApp is widely used by small businesses in Pakistan to communicate with their customers to take orders, confirm orders, arrange deliveries, and send promotional messages to customers.
Another way in which mobile apps are helping small businesses in Pakistan is by helping them streamline their operations. With the help of different mobile apps like CamScanner, it is now easier than ever for small businesses to automate various business processes to free up time and resources, which can be devoted to other areas of the business that require human supervision.
Mobile apps are helping small businesses in Pakistan with things like inventory management, order fulfillment, invoicing, and other essential tasks.
A mobile app can also act as a marketing tool to help small businesses with promotions. A mobile app can be easily integrated with social media platforms, such as Facebook, Twitter, and Instagram. With just a single tap, customers get the option to share the app's content with their social network. Additionally, small businesses also use push notifications to notify customers about upcoming promotions and special events.
Cost savings are important for small businesses operating in any part of the world and mobile apps help small businesses save money in various ways, such as reducing marketing costs, automating various business processes, reducing the reliance on physical storefronts, lowering communication costs, and lowering operational costs. By leveraging and utilising mobile apps in a proper way, small businesses in Pakistan can operate more cost-effectively and increase their profitability.
Another benefit of mobile apps for small businesses is that they provide them with valuable data and insights into customer behaviour and preferences. A mobile app provides businesses with information on user behaviour, such as how users interact with the app, which features they use, and how much time they spend on the app.
Additionally, mobile apps also provide data on customer preferences, such as which products or services are most popular among customers, which promotions have proven to be most successful, and what type of content is most engaging. Mobile apps can provide geographic data, which can be leveraged by small businesses to target specific geographic areas.
The future of mobile apps and their association with small businesses certainly looks bright. As smartphone penetration increases across the country and more and more people in Pakistan will adopt mobile technology, the demand for mobile apps will further increase. This is beneficial for small businesses in Pakistan as it presents a unique opportunity for them to leverage mobile apps for their growth.
Mobile apps are empowering small businesses in Pakistan in various ways, including improved customer engagement, business operations, cost savings, and providing useful analytics and insights. By leveraging mobile apps, small businesses in Pakistan can compete with larger companies and grow their businesses.
Despite their importance in Pakistan's economic growth, small businesses often struggle to compete with larger companies and organizations because of access to fewer resources. Fortunately, the availability of mobile apps has provided a unique opportunity for small businesses to level the playing field and compete with larger companies.
The usage of mobile apps is universal and they are being used across every continent of the world. The use of mobile apps is increasing by small businesses in Pakistan to improve accessibility, customer engagement, business operations, cost savings, and obtain useful analytics. In this article, we will explore a few ways in which mobile apps are empowering small businesses in Pakistan.
Improved Customer Engagement
For the success of small businesses, customer engagement is a critical aspect. Thanks to mobile apps, it has now become easier for small businesses in Pakistan to increase their customer engagement and engage directly with their customers. Mobile apps have made it possible for small businesses to directly communicate with their customers and send targeted marketing prompts, offer exclusive deals, and directly gather customer feedback.
For instance, the popular messenger apps WhatsApp and GBWhatsApp have helped small businesses in Pakistan with customer engagement. WhatsApp is widely used by small businesses in Pakistan to communicate with their customers to take orders, confirm orders, arrange deliveries, and send promotional messages to customers.
Streamlined Business Operations
Another way in which mobile apps are helping small businesses in Pakistan is by helping them streamline their operations. With the help of different mobile apps like CamScanner, it is now easier than ever for small businesses to automate various business processes to free up time and resources, which can be devoted to other areas of the business that require human supervision.
Mobile apps are helping small businesses in Pakistan with things like inventory management, order fulfillment, invoicing, and other essential tasks.
A Marketing Tool
A mobile app can also act as a marketing tool to help small businesses with promotions. A mobile app can be easily integrated with social media platforms, such as Facebook, Twitter, and Instagram. With just a single tap, customers get the option to share the app's content with their social network. Additionally, small businesses also use push notifications to notify customers about upcoming promotions and special events.
Cost Savings
Cost savings are important for small businesses operating in any part of the world and mobile apps help small businesses save money in various ways, such as reducing marketing costs, automating various business processes, reducing the reliance on physical storefronts, lowering communication costs, and lowering operational costs. By leveraging and utilising mobile apps in a proper way, small businesses in Pakistan can operate more cost-effectively and increase their profitability.
Analytics and Insights
Another benefit of mobile apps for small businesses is that they provide them with valuable data and insights into customer behaviour and preferences. A mobile app provides businesses with information on user behaviour, such as how users interact with the app, which features they use, and how much time they spend on the app.
Additionally, mobile apps also provide data on customer preferences, such as which products or services are most popular among customers, which promotions have proven to be most successful, and what type of content is most engaging. Mobile apps can provide geographic data, which can be leveraged by small businesses to target specific geographic areas.
Future of Mobile Apps and Small Businesses in Pakistan
The future of mobile apps and their association with small businesses certainly looks bright. As smartphone penetration increases across the country and more and more people in Pakistan will adopt mobile technology, the demand for mobile apps will further increase. This is beneficial for small businesses in Pakistan as it presents a unique opportunity for them to leverage mobile apps for their growth.
Conclusion
Mobile apps are empowering small businesses in Pakistan in various ways, including improved customer engagement, business operations, cost savings, and providing useful analytics and insights. By leveraging mobile apps, small businesses in Pakistan can compete with larger companies and grow their businesses.