The Pakistani Startup Scene: Opportunities For Pakistani Startups

The Pakistani Startup Scene: Opportunities For Pakistani Startups
Pakistan is a country of over 220 million and is home to a growing startup scene. In the past decade, there have been numerous startup launches in the country. Despite numerous challenges in the country, including limited access to funding and lack of proper government support, Pakistani entrepreneurs have shown resilience and have made major strides in various sectors, including e-commerce, fintech, health tech, and edtech. In recent years, the Pakistani startup ecosystem has grown significantly, with more than 300% growth in the last five years.

In this article, we will look at the startup scene in Pakistan, explore various opportunities available to startups, and also look at a few success stories of Pakistani startups.

Overview of the Pakistani Startup Scene

As mentioned, the Pakistan startup scene has seen major growth in the past decade and this growth is expected to increase in upcoming years. In major cities of Pakistan, such as Karachi, Lahore, and Islamabad, the startup ecosystem is growing rapidly and these cities have become the centers of entrepreneurs and innovation. In addition, the Pakistani startup ecosystem has seen a huge increase in funding over the past decade.

Along with all of this, the Pakistani government also realized the importance of the startup ecosystem and has taken several initiatives to support the startup ecosystem, such as the National Incubation Center and the National Information Technology Board. The government has also launched various programs to provide funding, mentorships, and training to entrepreneurs.

Despite the rapid growth of the startup ecosystem in Pakistan, there are still several challenges, such as a lack of access to funding for early-stage startups, a complex regulatory environment, and limited training programs for aspiring entrepreneurs. Furthermore, the lack of infrastructure, including unreliable internet connectivity and a robust logistics network, has also made it difficult for startups to scale.

Opportunities for Pakistani Startups

A Growing Consumer Market

Despite the aforementioned challenges, there are numerous opportunities for Pakistani startups in the country. Out of all opportunities, the most significant opportunity for startups in Pakistan is the large and growing consumer market. A huge number of Pakistan's population is under the age of 25, which makes it a significant consumer market for startups.

Startups in Pakistan can exploit this growing consumer market and increase their revenues. Along with this, the rapidly growing middle-class population of the country is tech-savvy and increasingly connected as the internet penetration in the country is increasing. A tech-savvy and connected population always provides a good market for innovative and unique startups, such as Omegle.

Access to a Wide Pool of Talent

Another major opportunity for Pakistani startups is the wide pool of talented individuals. Pakistan has a large pool of educated and talented individuals in various fields, including technology, computer science, business, and medicine. This huge pool of highly educated and talented individuals provides startups with easy access to a skilled workforce that can drive innovation and growth.

Moreover, the average salaries and wages in Pakistan are much lower compared to neighboring countries, which is a further advantage for startups as they usually start with a low budget.

Globalization of Business

Globalization of Business is another major opportunity for Pakistani startups. With the internet and the rise of the digital economy, it has been easier than ever for startups, such as OmeTV to compete globally from anywhere in the world since the internet has eliminated all the physical borders in the online marketplace.

This is a good thing for Pakistani startups as they can easily target international markets and expand their reach beyond the borders of Pakistan through the internet. In fact, many tech-related startups from Pakistan have already started globalization and target international clients for increased profitability.

Success Stories of Pakistani Startups

Even though the Pakistani startup ecosystem is in its initial phases, several Pakistani startups have already achieved significant success, including Careem, Zameen, and Daraz.


Founded in Pakistan in 2012, Careem is a ride-hailing service that has expanded to more than 100 cities across the Middle East, North Africa, and South Asia. In 2019, Careem was acquired by Uber for an amount of $3.1 billion., Pakistan's largest property portal for property buyers and sellers across the country, was founded in 2006. Ever since its inception, it has expanded to the UAE, Saudi Arabia, and Bangladesh. In 2020, it was acquired by Emerging Markets Property Group (EMPG). is another example of a successful Pakistan startup. Founded in 2012, is Pakistan's largest online marketplace, offering a wide range of products from fashion to electronics. In 2018, it was acquired by the Alibaba group.

These are just some of the famous Pakistani startups that have made a name for themselves globally. These highlight the potential for Pakistani startups to make a significant impact in their respective industries.